Malaysian Online Grocery Delivery Sites
These days, everything is online. From banking, to making new friends, to getting something to eat. But is it really everything? What about groceries like fresh meat, fish, vegetables and other things that we need all the time?
According to The Malaysian Reserve, the online grocery segment in the country is expected to grow significantly and double its market share within the next three years. Tetra Pak Malaysia, Singapore and Philippines MD John Jose said the widespread use of smartphones has contributed to the growth in online channel for the food category. “Consumers are looking for the most convenient channels which let them make purchases anytime and anywhere by using their smartphones…This will pave the way for the rapid rise of the online grocery shopping segment”.
With that in mind, it’s not surprising that Malaysia is leading the way in developing the net wave of players big and small competing for a share of the burgeoning online grocery delivery market. Here’s a breakdown on some of them:
Redtick has a unique variable delivery fee of RM5-RM15 (depending on how quick you need it), and surprisingly, no minimum order. They offer free delivery with RM150 purchased. Of note is that they accept online banking in addition to debit/credit cards. Not only do they offer groceries, they also have a significant amount of office supplies available in store. Covering large part of the Klang Valley, they’re one of the older stores to have gone online.
A recent entry, Malaysia’s online grocery player launced in 2019 and is quickly gaining ground for its innovative approach to grocery delivery. Unlike most of the online grocers during their launch stage, Mygroser already covers most of the Klang Valley and offers same day delivery for the 9,500+ items they already have available. They deliver their product using vans and they keep all their products in their own cloud stores. That – they say -keeps things fresher and you get the best groceries, fresh meat, fish, vegetables, fruits and other essentials. What we really like is their packaging – they are environmentally aware and use reusable grocery bags and cardboard boxes in deliveries to reduce the amount of plastic they use. They deliver daily between 9am – 9pm. Delivery fees are the cheapest in the market at just RM8.90.
App: There is a secured payment ecommerce website, an iOS app and an Android app available for Mygroser
The online wing of hypermart Tesco Malaysia, this portal benefits from the Tesco brand name and logistics – it allows for delivery in 2 hour windows, which is the quickest of all options available, and you can order up to an astounding 3 weeks in advance. They offer some of Tesco’s products online and allow you to order once you get through their sometimes confusing user interface. Tesco uses refrigerated trucks to deliver fresh food. They deliver daily subject to their delivery slots.
There is an iOS and Android app available for Tesco Malaysia
The online arm of the well known grocer, delivers quickly with same day delivery options. And suitably premium, they only offer free delivery with purchases of RM300 and above (usual delivery fee is RM9 per delivery box). They take items from their stores to deliver to customers so the quality is generally close to what you would find in their stores if you go there yourself. While the product range online is limited, it is a good option for a quick fix if you are looking for a choice.
Probably one of the first names that come to mind when one thinks of online grocery shopping locally, Indonesian company, HappyFresh has been in operations since 2015. While the brand has been forced to close in two countries around the region already for various reasons, they are still trying to make a go of it here in Malaysia. They send part time workers to fetch your orders from other grocery stores when you make it through their app. They do not own their products and they’ll save you a trip to the store – for a premium delivery fee that seems to range between RM9 – RM15.
Happyfresh serves as a delivery enabler for Village Grocer, AEON, Oliver Gourmet, Giant, Tesco, Cold Storage as well as Mercato. They used to do it for Jaya Grocer too but not anymore.
App: There is an iOS and Android app available for HappyFresh
According to this article, it is said that Mydin had spent more than RM1 million on building it’s website, but it is one of the worst looking of the lot (try it on mobile, especially). However if you can get past the clunky interface, it has quite a complete range of brands (over 12,000 items), particularly those that appeal to the non-urban demographic.
The only one that accepts cash on delivery as well as cheques (perhaps due to its angle as an office supply centre), Pantry Express was started in 2015.
Whether GrocerExpress.my is still active is anyone’s guess as the site is still online, however it is not accepting new registrations.
Rest In Peace – HonestBee, Presto
And of course, we could not let this list be complete without mentioning HonestBee and Presto, who were active in the space, but unfortunately were casualties of the Malaysian online grocery delivery wars.